Social Media Management + Art Director
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Philip Karto
The Brand & My Role
Philip Karto is an atelier founded by French designer Philippe Carteau, rooted in European craftsmanship traditions and shaped by a Mediterranean upbringing. Each piece begins as an authenticated vintage Louis Vuitton or Hermès icon, hand-rebuilt and signed through original artistic intervention. The work has been carried by Miley Cyrus, Bella Hadid, and Mike Tyson, and recognized by Forbes.
His personality is as original as his pieces: outspoken, artistic, vintage-tinged, and unapologetically rock 'n' roll. The brand needed content that matched that energy, content strong enough to draw high-end boutiques into carrying the work, and to give followers a reason to stay.
Social media strategy, art direction, on-set photography direction, and content creation to build a cohesive visual world across Instagram, driving a 35% increase in online sales.
Content Creation & Art Direction
Luxury Objects Should Not Disappear With Time. They Should Evolve.
The atelier doesn't follow trends. No seasonal calendar, no collection cycle. Rooted in European craftsmanship traditions, operating from Miami, reflecting an international perspective on luxury that values authenticity, patience, and permanence. Every piece begins as a Louis Vuitton or Hermès icon and leaves as a Philip Karto: unrepeatable, irreversible, authored.
Much of my content work leaned into this philosophy directly, documenting the hand-rebuild process, the stitching, the artistic intervention itself, so followers weren't just seeing the finished piece, but understanding why it couldn't be replicated.