I'm Malva Estay, a bilingual (English/Spanish) Associate Creative Director and Social Media Strategist specializing in music, entertainment, and Latin culture.

I build brands that feel native to the culture. My work blends creative direction with strategic thinking — visual systems, content ecosystems, and experiential campaigns that turn audiences into communities, both online and IRL.

With 7+ years across festivals, music, fashion, and lifestyle brands, I've driven a festival's first sold-out year (5.4M+ organic views), grown e-commerce sales by up to 45% through full-funnel brand strategy, and art-directed the FIFA World Cup 2026 Miami launch for the Latin market. I lead with cultural insight, a sharp eye for storytelling, and cross-functional fluency that turns creative vision into measurable results.

Based in Miami.
Open to full-time, contract, and project-based roles.