MiFlow is a Miami-born beverage brand built around two distinct drinking cultures.

Their hard seltzer line was designed for the energy of live events and activations made for Gen Z audiences showing up to concerts and late-night experiences. Their spirits line spoke to a slightly older crowd, millennials who wanted something to pour at a hangout, not a festival.

To introduce both products to Miami's market, the brand looked to culture as the entry point, tapping into the city's Latin roots, its music scene, and its network of influential voices to build awareness before a single bottle hit shelves.

Agency: Chemistry Cultura