After an abrupt festival cancellation in March, Deep Tropics needed more than a visual refresh — the brand needed a reason for its audience to trust it again.

A venue change to the hottest venue in Nashville also meant a format shift: from a daytime park festival to a late-night event with after-hours programming. The rebrand had to carry both stories at once.

Identity design by Jakcie Thomas, alongside the Deep Tropics founders. I joined the project as Creative Director, directing how that identity came to life across content, campaign, and every digital touchpoint.